Communication Archivi

Salice Legnano / District Festival

May 8, 2018May 16, 2018

Salice is a social project born in 2014 from a collaboration between three cooperatives (Italia Sahel Lavoro, Dire Fare Giocare and La Ginestra) and the City Hall of Legnano. One of the objectives shared between the cooperatives and the administration foresees the organisation of events for a young audience, including the project as part of the redevelopment of Mazzafame district, on which the municipality has been working for the last decade.
For this reason a group of young volunteers got together with the goal of taking care of the ideation and organisation of the first initiatives.
Thanks to the experience gained in the field of event planning, we have been contacted to help building a new identity for the project, taking care of communication and managing the organisation of most of the musical events.

Branding and online presence

In a co-creation process together with the volunteers, we began to define the identity and the visual language of the venue. Once we ideated the official logo, we designed the digital or printed graphics necessary to support the various activities: flyers of musical events, institutional information material, business cards, stickers and graphics for the set design of the various events.

After defining the guidelines of Salice’s identity, we took care of the online presence. The first step of the strategy was to develop the presence of Salice on social media (Facebook and Instagram) so that we could be able to communicate better and more effectively all the initiatives. From 2014 to 2017 we managed the content, the graphic aspect and the editorial calendar of the various profiles. At the same time, we performed Facebook promotional campaigns to increase the audience and get the first feedbacks, and promoted Salice’s events on dedicated platforms. The result of the efforts was an increase of the public from zero to more than 10,000 between likes and followers, distributed on the profiles linked to the Salice.

Below is a gallery of some graphics created for Salice’s events:

Artistic direction and event organisation

Part of our job at Salice was to manage artists and event planning, due to our experience in the field and to keep the brand identity and communication coherent with the musical offer. In three seasons of events, the musical offer was very varied, we often changed the proposals and always tried to offer elements of novelty: in the first two seasons each appointment was based on a theme. TV series, sport, black music: the challenge has always been to innovate and surprise, adapting music selection and setting up the room accordingly, despite the tight budgets.

The third year saw a fascinating change of direction: we aimed at making Salice a new point of reference in Legnano for Live music. The theme parties of the previous seasons were replaced with monthly concerts, which alternated local bands and well-known artists: some of the artists that played at Salice are Black Beat Movement, Belize, The Van Houtens, Jack the smoker, Nitro, Canova, and Rootical Foundation.

Due to the success of the evenings and the enthusiasm of the volunteers, in the spring of 2015 the Salice group obtained the support from the city hall to organise a three-days summer festival with top-notch artists. We also took care of the branding of the festival, the online communication, the stage management, and the press office.

During the three editions organised to date, several national and international artists performed at District Festival, like: Sud Sound System, Eiffel 65, Clementino, Nitro, and Vallanzaska.

The success of the event was replicated year after year, as confirmed by the numbers of the people who came to watch the concerts: from 4000 total during the three days of 2015, reaching 7000 in the last two editions.

As further confirmation of the quality of the work done with the management of the winter events and District Festival, over the years we have been entrusted with the same tasks of communication, artistic and music direction for further events, such as the celebrations of April 25th (Italy’s Liberation Day) with the Modena City Ramblers, Bandabardò and Punkreas and a summer festival of emerging indie bands (Salice Estate).

Instagram Circolone

May 8, 2018May 16, 2018

Circolone is an historic venue in Legnano, founded in 1904. From its birth to today, it has never paused its business and over time it has repeatedly diversified its nature, offering services of different kinds. Since the 80s the place specialised in organising concerts, events and evenings for the public’s entertainment. Many renowned artists performed on the stage of Circolone di Legnano, often at the beginning of their careers, then coming back after reaching the fame..
For a venue hosting public events, the correct positioning on social networks is essential for communicating all existing activities. Circolone di Legnano has always been an innovator, exploring of new ways of communicating, and in 2018 they finally chose to expand their online presence through a new social network: Instagram.

We at Wosk took care of the design, creation and management of the new profile.

We started by reasoning on what content should be shared and how. After drafting an editorial calendar, we started publishing the first contents. Using both normal posts and stories, we began to build and retain an audience, increasing interaction with content day after day. To date, the instagram profile of Circolone has more than 4000 followers, reached in just 4 months, and the number is constantly growing.

View this post on Instagram

A post shared by Circolone di Legnano (@circolonedilegnano)

Being activity of the Circolone very intense, we opted for a communication based on posts that would represent at best all the nuances of the venue: the restaurant, the concerts, the bar and all sorts of events.

View this post on Instagram

A post shared by Circolone di Legnano (@circolonedilegnano)

While managing the Instagram profile, we curated the editorial calendar and the posts’ copy (the posts’ captions). We chose to use a tone that could speak to a young, millennial, audience, because that target has always been the most active crowd at Circolone.

Nenè Milano

May 8, 2018

A digital presence to tell the story of the company and prove the quality of the products.

Nenè Milano is a fashion brand from Milan specialised in the production of semi-handmade female clothes. The brand is own by the company Smartlady s.r.l, which has been active in the city for over 50 years, during which it has always distinguished itself for the attention to details and the quality of its creations.

In contrast with the current trends, Nenè has chosen to completely maintain its production in Milan, using only materials from the best Italian woollen mills and keeping a big part of the production process done “by hand”, as it was back in the days. With the change in consumption habits, where trends show that purchase decisions are being taken more and more online, on websites and social media, it has become essential for a brand like Nene to have a strong digital presence, to tell its own story and show the quality of the clothes they produce.

The best way to storytell the values of a company like Nenè it’s from the inside, showing the all the steps of the process, the quality of the raw materials being used, the care used by the tailors when working on the details of the garments. To do so, we organised a photo and video shooting within the company, which resulted in a beautiful gallery of images and videos with a traditional look and a strong emotional impact.

We then shared the content through two digital channels:

The website

The website nenemilano.com it was designed to be an augmented business card. In a single place we were able to tell the history of the brand, show the creation process, and prove the quality and authenticity of Nene’s garments. On the website it is also possible to browse the collections in high resolution and reach out the company and the boutiques.

Furthermore, the bilingual website allows reaching foreign markets, in particular the Asian one, where the demand for Italian products is constantly growing.

Since its launch, the website has generated an increasing amount of interactions and organic traffic, a symptom of interest in the brand and an optimal SEO positioning.

Social Media

Platforms like Instagram and Facebook have become crucial to communicate the identity of a brand, establish a dialogue with customers and reach people interested in the brand’s style, which would not have known Nenè otherwise.

Nenè’s audience has today more than 6000 followers and it’s constantly growing, the traffic generated by social media to the website amounts to about 15% of the total traffic.

Also in this case the presence of an English translation for each post it’s very effective to reach an international audience: on the Instagram page of Nene, for example, about a third of the followers is not Italian.

Follow Nenè Milano on
Instagram: @nenemilano
Facebook: Nenè Milano

Project Type: Communication

Salice Legnano / District Festival

Instagram Circolone

Nenè Milano

A digital presence to tell the story of the company and prove the quality of the products.